It was a historic moment at the GreenBiz State of Green Business Forum in San Francisco. “We want to be known as the company that is helping to end deforestation,” said Tod Arbogast, the Vice President of Sustainability and Corporate Responsibility for Avon Cosmetics. This is the kind of visionary statement that will heal the world.
As Arbogast continued, a cheering section developed in the back of the room. “The depletion of nature is becoming an increasing issue of concern for women,” he remarked. “Our representatives can become champions of conscious consumption and a force for good to nurture nature." I think he is right. People are recycling and are ready for something more. They want to ensure their children will inherit a beautiful world.
The past Director of Sustainable Business at Dell, Tod Arbogast delivered an outstanding presentation on how to be a successful Chief Sustainability Officer and transform an institution, while improving the bottom line.
“I encourage companies to take action voluntarily before relevant issues escalate and become required,” instructed Tod. Which issues are poised to tip? He advised paying attention to deforestation, biodiversity, tar sands, palm oil, and nanotechnology.” This is clearly a man to watch.
Why does Avon care about forests? "We are the largest print publisher in the world. We print 1 billion catalogs per year,” explained Arbogast. He gave a complimentary plug for ForestEthics with whom he worked at Dell to switch catalogs from virgin to recycled paper and save millions of trees.
Check out his Avon Paper Promise and Hello Green Tomorrow initiatives. Avon is committed to printing its catalogs on recycled and sustainable Forest Stewardship Council (FSC) paper. They are also switching to 100% sustainable palm oil to save rainforests in Indonesia. The world just got a little bit more beautiful.
“Focus on doing the right thing,” concluded Tod. “The rest will follow.”