If seven is a lucky number, then the date 7.7.07 should be
the luckiest day ever. And given how the Live
Earth Concerts on Saturday July 7, 2007 are shaping up, it will indeed be a very lucky day for
the entire planet.
The goal of Live Earth is to raise awareness about global warming worldwide and to spur people to take action. It's Live Aid for the planet. There will be 9 concert
locations, 100 musical acts, and 24 hours of music across all 7
continents broadcast to over 2 billion people.
The central venues are New York, London, Sydney, Hamburg, Istanbul, Tokyo, Shanghai, Johannesburg, and Rio de Janeiro. Plus thousands of local parties. Concert proceeds will benefit the Alliance for Climate Protection.
The headliners to date include The Police, Fall Out Boy, John Mayer, Kanye West,
and Madonna.
The Global Warming Survival Handbook is the official book of
Live Earth and will be released soon by Rodale. The book will use
vegetable-based inks printed on Revive 100 Offset, a 100% post-consumer waste
paper stock with Forest Stewardship Council certification.
Live Earth is producing a 250-page guide on Green Event
Production. They are also making a behind-the-scenes film about greening the
concert sites. Facilities managers will become the new green heroes, especially
after they see themselves talking up green on camera. Bands will also learn how to green their tours.
Short films about key eco topics will play directly behind
the live musicians on stage. There will be 60 short films made in all. I've seen two of them so far: one on deforestation and another with children ad-libbing
about the planet. One film ended with "Earth: This is our permanent address."
Smart Car is finally coming to America in 2008.
As a partner of Live Earth they will run billboards that say Sub-Size
It. Fuel economy of 61 mpg in the cutest package ever,
sign me up.
The Live Earth organizers are smartly asking themselves the question "are our sponsors
green enough?" Correspondingly, Live
Earth is encouraging sponsors to push the green envelope. For example, new Smart car owners will be able to register VIN numbers and receive a free year of carbon offsets. "Green corporate partners" are the new
sponsors.
10 PSAs chosen from Current TV will be played during the
concert. Did I mention that these PSAs must be made with a cell phone?
Live Earth will encourage people to make a Mass Global
Commitment online to reducing both their fossil fuel use and water use by 20% by
2010. This is outstanding. Instead of just building awareness, the concert will
serve as a catalyst for global citizens to take action in the two critical areas of global warming and water. The goal will be tied together with MySpace
pages, t-shirts, and more.
The UK energy grid will flash up on the screen and viewers will be invited to turn off
lights at home. Now that is cool and energy-saving. The wisdom of eco crowds. What about the U.S. btw?
7.7.07 should be an extraordinary day. If An Inconvenient Truth was a tipping point in 2006, then Live Earth should help us reach a new level in 2007. And
that will bring good luck for all of us on planet Earth. Let's party while we
Save Our Selves, SOS. www.liveearth.org
Note: This post is coming to you live from the LOHAS Lifestyles of Health & Sustainability conference in Los Angeles.
If seven is a lucky number, then the date 7.7.07 should be
the luckiest day ever. And given how the Live
Earth Concerts on Saturday July 7, 2007 are shaping up, it will indeed be a very lucky day for
the entire planet. 
Smart Car is finally coming to America in 2008.
As a partner of Live Earth they will run billboards that say Sub-Size
It. Fuel economy of 61 mpg in the cutest package ever,
sign me up.
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